Niche marketing is extremely useful way to surpass your competitors. There are a lot of different niche markets but it is very important to find the one that will offer you the most chance for success because most of them are not profitable enough.

If you are going to spend your time and money you need to figure out which niche to target. I’ll describe 4 most important factors for long-term success with niche marketing.

1. Motivation

If you are not interested in niche don’t even choose it because you will not be able to update your site on a regular basis during two or three years or longer without motivation.

Think about niche. Is it really interesting? Will chosen niche be profitable?

Sometimes it may look like you have a great motivation and you may feel like you can target any niche you want. Wait for a few days and see what will happen. If you are not that motivated and don’t even think about this niche - think about something else.

Finding right marketing niche always takes time. It’s much better to think and analyze before than wasting your time and money on niche that will not be profitable.

2. Keyword Search Volume

The second step after you picked up some niche is to figure out keywords and search volume. You can use Google Keyword Tool, which is free and allows you to analyze keywords and search volume. In addition to Google Keyword Tool you can find other services, just google «keyword tool».

You can analyze «Global Monthly Searches» if you need traffic from different countries. If your goal is to get targeted visitors from one country you should analyze «Global Monthly Searches».

3. Competition

There is also a «Competition» column in Google Keyword Tool that will help you to analyze a competition level. You can also google your keywords and see how many website have Google Page Rank 4-5 and higher. If 4 or 6 sites in top 10 have PR higher than 4-5, competition level is high.

If 4 or 6 websites in top 10 have PR 2-3 - you have much more chances to succeed.

You can analyze your competitor’s websites: how they are optimized for search engines, how they promote their website and business in social networks like Twitter, Facebook and Linkedin. Also i suggest you to analyze their backlinks. That will help you to figure out what methods they use for SEO.

4. Profit

Profit is one of the most important factors for long-term success in any niche marketing. If your website and business are profitable it’s much more interesting to develop them, spend your time and invest money.

Before you start targeting chosen niche you should analyze what ways of monetization your competitors use. Just visit every site in top 10 and see how they monetize. They can use Google Adsense, banners, affiliate programs and many other methods of monetization.

I hope that my advices will help you to find niche for long-term success.

I recommend professional seo services by SeoProfy Seo Company.