Unless you a unique and exceptionally rare kind of professional or work in a very exotic market niche with little to no competition, you are most likely to be one of many individuals struggling for their share of the predominantly buyer’s market.

That said, you need to face the inevitable: every contract and every deal you plan on be closing will be - to this or that extent -  the product of self-promotion, your presentation skills and, ultimately, your ability to put yourself into your clients’ shoes and give them exactly what they are looking for.To help you get up to speed faster, I’d like to share these tips on creating proposals that will really set you and your offer aside:

1) Forget your English class essay writing guidelines - place the thesis part above everything else.

Your primary objective is to demonstrate your vision of the final result that meets the client’s expectations and needs. And since it’s a business proposal, don’t build up the tension and leave the best for the last page - otherwise, there is a pretty good chance your client-to-be will put it away after skimming through the first dozen lines. Once you’ve shown your understanding of the purpose of the client’s project, you can move one to the next level and detail the means of reaching this goal.

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SEO is constantly changing but some basic things are always the same. Here is my list of basic search optimization tips that always were effective for me.

1. Content is the most effective linkbuilding tool

Your posts should be interesting, useful and unique. You can get tons of quality backlinks from hundreds and thousands of sites absolutely for free only by writing posts. Otherwise your visitors will not subscribe to your RSS feed, Twitter or Facebook updates and they will never come back or even remember your site or blog. Writing useful texts takes a lot of time but it worth it.

2. Update your website on a regular basis

You can experiment with updating your blog and find which way works for you. For example I feel comfortable to write posts on my blogs about 2-3 times a week.

3. Write posts only when you are motivated

That’s my golden rule. I write blog posts only when a feel that motivation for doing that. If I don’t have motivation I don’t write anything. It’s much better to do something else - go for a walk, read websites or magazines, watch movie, listen to the music, etc.

4. Use relevant keyword in meta tags, title and first sentence of blog post

When writing a blog post always use relevant keywords in it’s first sentence and title. Also use it in meta tags such as title, description and keywords. That way your post will become relevant to your keywords and you’ll get better rankings in search engines.

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Long-tail keywords are extremely useful for SEO. Basically long-tail keywords are opposite to head (or popular) keywords that more frequently searched by users. For example, “real estate” is a head term, but “affordable real estate in Brooklyn” is a long-tail keyword.

Long-tail keywords are especially effective in large ecommerce sites, where thousands of pages are indexed by Google and other search engines.

If you optimize your website pages for long-tail keywords, you should very quickly begin to see results from it in sales and traffic because this strategy is good for selling products. The important thing about long-tail that many niche products have a potential to generate a huge volume of sales. The long-tail keywords help to realize this potential for website owner.

Just take a look at Amazon or eBay. According to Chris Anderson’s research, Amazon.com makes 57% of sales from keywords outside of “head” terms. Search for some niche products and you will figure out that long tail keywords are really helpful for selling.

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Google Chrome is an excellent tool for SEO. It’s fast and simple. You can use it in your everyday SEO routine - there are many different SEO extensions for Google Chrome.

The main thing is not to install all of them. Just try few of them and choose the best extension that will fit your needs and use it for your daily SEO tasks.

Here are the best Google Chrome SEO extensions that I found.

1. SeoQuake

SeoQuake download page.

I think that this one is number one. SeoQuake is a SEO extension (toolbar) for Google Chrome, it shows PR, Alexa rank, Yahoo Backlinks and other of SEO parameters, also works right in search engine result page.

Here is a full list of SeoQuake: Google PageRank, Google Index, Yahoo links, Yahoo linkdomain, Bing index, Alexa Rank, Webarchive age, Delicious index, Whois link, Page source, SEMRush rank, Nofollow links.

2. SeoQuake Lite

If you need light version of SeoQuake, you can download SeoQuake Lite here, it’s fast and simple.

Display the Google PageRank and Alexa rank of any webpages, in your browser (right-bottom).
It’s similar the SearchStatus for FireFox but it works in Chrome.

3. Chrome SEO

You can download Chrome SEO here.

This extension is one my favorite. Chrome SEO can help you with Competitive Analysis, Keyword Research, Backlink Checks, PageRank Checks and other daily SEO tasks.

More than 100,000 webmasters and SEO specialists use Chrome SEO.

Google Chrome SEO is an extension for the webmaster interested in SEO. It has huge list of features: Keyword Research Tool, Highlight NoFollow links, The number of Pages Indexed, The number of Backlinks, Current Traffic and Rankings, Social Bookmark counts, Cached Versions of the page, Domain Details like DNS, IP, Whois, Server Location.

Chrome SEO works with the following sources: Archive.org, Alexa Rank, Compete Rank, CoralCDN, Ask, Baidu, Bing, Delicious, Digg, Dmoz, Google PageRank, MajesticSEO, Open Site Explorer, Quantcast, SEMRush, SEOmoz, Linkscape, StumbleUpon, Technorati, WebCite, Yandex Quotation Index, Yahoo.

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